Overview:
The Internet is flooded with highly visible, dangerous HIPAA violations committed unknowingly by health care providers on their websites, their social media like Facebook, and in posting or responding to Patient Reviews about the quality - good or bad - of the health care provider service.
These violations come from important, well-intentioned strategies to stimulate patient engagement, attract new patients, and improve a provider’s reputation in the community. It’s easy to do all of these things - and comply with a few important HIPAA Rules.
Unfortunately, many providers don’t know those rules. And all too often they take advice from vendors who are great marketers but don’t know the HIPAA Rules. Remember it’s the health care provider - not the marketing consultant - who is liable under HIPAA. Following some simple HIPAA compliance steps empowers providers to engage patients effectively on the Internet and avoid risks associated with highly visible, dangerous HIPAA violations.
Learning objectives include:
- Web Sites and Social Media subject to HIPAA Rules
- Why HIPAA Rules for Web Sites and Social Media Are Essential
- Danger if Providers don’t know or don’t follow 2 simple HIPAA Rules
- How to have a robust social media presence follow HIPAA & avoid danger
- Patient Reviews and Reputation Management
- How HIPAA Applies to Patient Reviews & what it allows
- How to avoid common, serious HIPAA violations you must never make
In sum: This webinar explains simple, easy-to-follow HIPAA Safeguards that allow providers to have effective Internet-based marketing that engages current patients and attracts new ones.
Why you should Attend:
The Internet and social media are today's marketplace where people find health care providers. Providers, large and small, depend on marketing for organizational growth and stability. Learn how to protect your organization by following simple administrative safeguards set out in the HIPAA Privacy Rule. Internet-based marketing and social media strategies for hair salons or car dealerships can violate HIPAA - even if a consultant says they are "HIPAA Compliant" and you see them used by many other providers.
The HHS OIG says medical identity theft is the fastest-growing form of identity theft in the United States. Criminals can steal a patient’s identity with only two pieces of information - the identity of a patient and the identity of the patient’s health care provider. If you can identify a patient on your organization’s social media, take this webinar to see how to protect your organization without harming its Internet marketing presence.
Areas Covered in the Session:
- HIPAA Rules Covering Web Sites and Social Media
- Web Sites and Social Media Pages subject to HIPAA Rules
- Simple Web Site & Social Media HIPAA Safeguards
- HIPAA Rules Covering Patient Reviews
- Simple Patient Review HIPAA Safeguards
Who Will Benefit:
- Health Care Providers' HIPAA compliance officials
- Health Care Provider staff tasked with practice growth, marketing, reputation, and image
- In-house and outside health law counsel
- Health Care Advertising, Marketing, and Social Media Consultants
- C-suite and board of director members responsible for compliance oversight who likely are unaware of how to spot HIPAA violations by their organization on the Internet or simple solutions to avoid danger