Overview:
If your businee or industy addresses the needs of the consumer health, wellness, and food industries, this is a must see event.
It presents some of the broad-based trends in these areas across the globe, with a focus on the USA and Europe, And considers the choices of the recent past, current status of these trends, and the near term future. Many of the points are presented in actionable detail, but the webinar's intent is to present a braod-based take on consumer health and food trends in the near term, the next one to two years.
Why you should Attend:
"The information presented in this webinar is based on information from the public domain, personal interviews, internet and social media discussions, news articles, and similar resources.Our five-country survey, published each year, tracks long-term changes in consumer beliefs about food, nutrition and health. The focus is on the US and Europe, with noteworthy points from other areas. Items considered:
Health and wellness concerns;
- What consumers are eating and what they're avoiding
- Where consumers look for food and health information
- What are their attitudes to fats, carbs, digestive wellness
- Carnivore, Keto, Mediterranian, DASH, meatless meals
- and more
The data is presented with key points, brief summaries and explanations. There is some comparison between countries, the influence of gender and age, where applicable, and a discussion of how these drivers are changing over time. Where apporiate, there are special focus onthe younger consumer demographic, of 18-34 years of age."
Areas Covered in the Session:
- H+B12:B35
- Key health concerns reflected in consumer trends
- Growth of the wellness movement
- What are consumers eatng and why
- What are consumers avoiding and why
- What is thepreferred source of consumer information
- Diets: Mediterranean, DASH, Heart healthy, DASH, food Pyrmid, Keto, carnivore, vegan,
- commercial diets
- Wellness
Who Will Benefit:
- QA / RA
- R&D
- Engineering
- Production
- Operations
- Marketing
- Consultants; others tasked with product, marketing and related consumer areas